B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- target audience reach rate for New York Life Insurance Co (2025-03)
New York Life Insurance Co reached just 1% of its total TV audience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/prudential-financial-inc ↗
Source Article
Prudential TV Ad Spend & Reach
Prudential TV Ad Spend & Reach
Reach More Prudential Financial Inc Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in March 2025
Ad Spend
$3,516,507
Missed Opportunity
84%
of target customers NOT reached
Only 15.8% reach rate = 2.9M …
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel linear TV campaign reach data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Life Insurance Co: 1% target audience reach rate. Source: Nielsen Ad Intel (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-york-life-tv-reach-rate-2025
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<blockquote cite="https://lighthousedata.io/data/new-york-life-tv-reach-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- target audience reach rate for New York Life Insurance Co<br><small>Source: Nielsen Ad Intel (2025-03) · <a href="https://lighthousedata.io/data/new-york-life-tv-reach-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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