B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- product launch success rate for global new product launches (2019)
Only 15% of the 30,000 new product launches each year are successful.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizucate
Primary
Tier C
https://africaprintexpo.com/2019/07/02/printers-can-lead-the-industry-with-insight-innovation-and-tr… ↗
Source Article
Printers Can Lead The Industry With Insight, Innovation And Transformational Change
Original Research
Bizucate
· Original study ↗
Methodology
Cited at Konica Minolta Prokom Conference 2019; original methodology not stated
Methodology documented
Segmentation
IndustryPrinting
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
global new product launches: 15% product launch success rate. Source: Bizucate (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-product-launch-success-rate-15
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<blockquote cite="https://lighthousedata.io/data/new-product-launch-success-rate-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- product launch success rate for global new product launches<br><small>Source: Bizucate (2019) · <a href="https://lighthousedata.io/data/new-product-launch-success-rate-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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