B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
95%
95% -- new product failure rate for new products launched annually (2024)
95% of the 30,000 new products launched each year fail.
- Secondary citation without primary source attribution
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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
30,000
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
withluna.ai
Primary
Tier C
https://withluna.ai/blog/product-launch-marketing-plan ↗
Source Article
Best product launch marketing tips 2024
Connecting Product and Market: the crucial role of PMMs
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PRODUCT MARKETING
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Original Research
withluna.ai
· Original study ↗
Methodology
Aggregate figure cited in blog; original research source not identified
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleCMO
Channelcontent
Cite this stat
Plain Text
new products launched annually: 95% new product failure rate. Source: withluna.ai (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-product-failure-rate-2024
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<blockquote cite="https://lighthousedata.io/data/new-product-failure-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- new product failure rate for new products launched annually<br><small>Source: withluna.ai (2024) · <a href="https://lighthousedata.io/data/new-product-failure-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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