B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- new product failure rate for new products launched to market (2010)
85% of new products fail when they come to the market.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://ancanicolaescu.wordpress.com/2013/05/ ↗
Source Article
Posts from May 2013 on Ink splashes
Original Research
Forbes
· Original study ↗
Methodology
Cited in a personal blog post referencing a Forbes article by E. Wong (2010); original methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new products launched to market: 85% new product failure rate. Source: Forbes (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-product-failure-rate-2010
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<blockquote cite="https://lighthousedata.io/data/new-product-failure-rate-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- new product failure rate for new products launched to market<br><small>Source: Forbes (2010) · <a href="https://lighthousedata.io/data/new-product-failure-rate-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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