B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

45%

45% -- share of shoppers discovering new products via advertisements for US grocery shoppers (2023-10)

Name: Share Of Shoppers Discovering New Products Via Advertisements Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2023-10 · 84.51 Degrees

45% of shoppers report product advertisements as one of the most frequent ways they discover new items to try.

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Attribution: 84.51 Degrees View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2023-10

Entity

US grocery shoppers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

84.51 Degrees Primary Tier B

https://berryondairy.blogspot.com/2023/11/the-future-of-food-innovation-does-need.html ↗

Confidence: 28/100 Vintage: 2023-10 Channel: Common Crawl

Source Article

The Future of Food Innovation Does NOT Need to be Scary…and it Needs Dairy and Plant Based

Original Research

84.51 Degrees · Original study ↗

Methodology

84.51 Degrees October Consumer Digest consumer survey

Methodology documented

Segmentation

IndustryRetail RegionUS Channelpaid_ads

Cite this stat

Plain Text

US grocery shoppers: 45% share of shoppers discovering new products via advertisements. Source: 84.51 Degrees (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-product-discovery-product-ads-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/new-product-discovery-product-ads-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of shoppers discovering new products via advertisements for US grocery shoppers<br><small>Source: 84.51 Degrees (2023-10) · <a href="https://lighthousedata.io/data/new-product-discovery-product-ads-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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