B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.6%
2.6% -- new mover index change mom for US consumers (Zeta Economic Index) (2025-05)
The New Mover Index rose 2.6% after several months of stagnation according to the May 2025 Zeta Economic Index.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.6%
Unit
Percentage
Data Vintage
2025-05
Entity
Sample Size
245,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zeta Global
Primary
Tier A
https://appeal-democrat.marketminute.com/article/bizwire-2025-6-3-zeta-economic-index-zei-shows-cons… ↗
Source Article
Zeta Economic Index (ZEI) Shows Consumers in Holding Pattern as Stability Rises and Activity Cools
Original Research
Zeta Global
· Original study ↗
Methodology
Zeta proprietary behavioral data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (Zeta Economic Index): 2.6% new mover index change mom. Source: Zeta Global (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-mover-index-mom-may-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-mover-index-mom-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> -- new mover index change mom for US consumers (Zeta Economic Index)<br><small>Source: Zeta Global (2025-05) · <a href="https://lighthousedata.io/data/new-mover-index-mom-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.