B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- lead to sales conversion failure rate for new sales leads (2025)
80% of new leads never translate into sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
onamissionbrands.com
Primary
Tier C
https://www.onamissionbrands.com/blog/the-sneak-peek-strategy-how-to-build-a-waitlist-and-warm-up-bu… ↗
Source Article
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Also cited by
On A Mission Brands
https://www.onamissionbrands.com/blog/the-sneak-peek-strategy-how-to-build-a-wai…
2026-09-26
Original Research
onamissionbrands.com
· Original study ↗
Methodology
Cited marketing funnel benchmark; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new sales leads: 80% lead to sales conversion failure rate. Source: onamissionbrands.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-leads-never-convert-to-sales
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<blockquote cite="https://lighthousedata.io/data/new-leads-never-convert-to-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- lead to sales conversion failure rate for new sales leads<br><small>Source: onamissionbrands.com (2025) · <a href="https://lighthousedata.io/data/new-leads-never-convert-to-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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