B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- business failure rate for new businesses (2026)
75% of new businesses fail within 5 years.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Doug Hall
Primary
Tier C
http://results.com/book-summaries/customer-and-sales ↗
Source Article
How to Win Friends and Influence People
Original Research
Doug Hall
· Original study ↗
Methodology
Cited in book summary of Doug Hall's 'Jump Start Your Business Brain'; original research basis not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new businesses: 75% business failure rate. Source: Doug Hall (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-business-failure-rate-5-years
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-business-failure-rate-5-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- business failure rate for new businesses<br><small>Source: Doug Hall (2026) · <a href="https://lighthousedata.io/data/new-business-failure-rate-5-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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