B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
200 days
200 days -- average buyer research journey duration for UK new-build home buyers (2025)
The average new-build buyer journey lasts over 200 days.
- Source states 'over 200 days', not exactly 200 days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
200 days
Unit
Duration Days
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
R3 Agency
Primary
Tier B
https://r3.agency/insights/why-housebuilders-are-losing-reservations-to-their-own-website ↗
Source Article
Digital Marketing for Housebuilders: The Revenue Gap
Why House Builders Are Losing Reservations Online
Most new-build buyers research for months before they make contact. But most housebuilder websites weren't built for that. Here's what the digital gap is costing you, and what closing it looks like.
When did you last sit down and actually use your ow…
Original Research
R3 Agency
· Original study ↗
Methodology
Agency-published figure on new-build buyer journey length; methodology not stated
Methodology documented
Segmentation
IndustryReal Estate
RegionUK
Cite this stat
Plain Text
UK new-build home buyers: 200 days average buyer research journey duration. Source: R3 Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-build-buyer-journey-200-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-build-buyer-journey-200-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200 days</strong> -- average buyer research journey duration for UK new-build home buyers<br><small>Source: R3 Agency (2025) · <a href="https://lighthousedata.io/data/new-build-buyer-journey-200-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.