B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- review dependency rate for hotel bookers (2025)
52% of people would never consider booking a hotel without reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MARA Solutions
Primary
Tier C
https://www.mara-solutions.com/post/take-hotel-management-to-the-next-level-with-ai-essential-tools-… ↗
Source Article
Best AI Tools for Hospitality: Enhance Guest Experience and Efficiency
AI tools in hospitality are revolutionizing the way hotels operate and serve guests. From AI-powered robots acting as concierges to intelligent systems automating backend operations, hotels of all sizes are embracing these technologies to deliver more consistent and personalized guest experiences. B…
Original Research
MARA Solutions
· Original study ↗
Methodology
Cited from MARA's online reputation management article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel bookers: 52% review dependency rate. Source: MARA Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/never-book-hotel-without-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/never-book-hotel-without-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- review dependency rate for hotel bookers<br><small>Source: MARA Solutions (2025) · <a href="https://lighthousedata.io/data/never-book-hotel-without-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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