B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- share of subscribers would switch with preroll and midroll ads for Netflix subscribers (2021-06)
39% of Netflix subscribers stated they would switch to an ad-supported tier with both pre-roll and mid-roll ads for $5 less.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2021-06
Entity
Sample Size
3,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hub Entertainment Research
Primary
Tier A
https://bignoisepr.newswire.com/news/conventional-wisdom-says-that-tv-viewers-will-do-anything-to-av… ↗
Source Article
Conventional Wisdom Says That TV Viewers Will Do Anything to Avoid Ads; Actual Viewer Behavior Says Something Different
Original Research
Hub Entertainment Research
· Original study ↗
Methodology
Hub survey Netflix ad-tier test
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Netflix subscribers: 39% share of subscribers would switch with preroll and midroll ads. Source: Hub Entertainment Research (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-switch-preroll-midroll-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-switch-preroll-midroll-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of subscribers would switch with preroll and midroll ads for Netflix subscribers<br><small>Source: Hub Entertainment Research (2021-06) · <a href="https://lighthousedata.io/data/netflix-switch-preroll-midroll-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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