B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100%
100% -- demand growth rate for Netflix (2020-03)
Netflix/on-demand TV demand grew by more than 100% in March 2020 compared to March 2019.
- Source states demand grew by 'more than 100%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2020-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
customerfirstdigital.com
Primary
Tier C
https://www.customerfirstdigital.com/blog/2021-digital-marketing-and-strategy-predictions/ ↗
Source Article
2021 Digital Marketing and Strategy Predictions | Customer First Digital
2021 Digital Marketing and Strategy Predictions
Brands will need to embrace the monetisation of their owned media assets
We start our 2021 predictions looking at ways in which brands can create new revenue streams to supplement their primary business.
Today, brands have a significant amount of data …
Original Research
customerfirstdigital.com
· Original study ↗
Methodology
On-demand TV usage demand growth during peak lockdown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix: 100% demand growth rate. Source: customerfirstdigital.com (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-demand-growth-march-2020
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<blockquote cite="https://lighthousedata.io/data/netflix-demand-growth-march-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- demand growth rate for Netflix<br><small>Source: customerfirstdigital.com (2020-03) · <a href="https://lighthousedata.io/data/netflix-demand-growth-march-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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