B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- brand love change for Netflix (2023)
In 2023, Netflix's Brand Love score dropped by 2 percentage points in the UK Top 20 Media Brands ranking.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/a-closer-look-at-the-uks-top-20-media-brands/ ↗
Source Article
A closer look at the UK’s Top 20 Media Brands - Savanta
Looking at our Top 20 we can see that Netflix is No.1 for the second year running, however the gap between the streaming giant and its fellow top 10 competitors is beginning to close…
This year Netflix has seen Brand Love drop 2 percentage points while YouTube and WhatsApp have both seen increases o…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Brand Love ranking of UK media brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix: 2% brand love change. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-brand-love-drop-2pp
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-brand-love-drop-2pp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- brand love change for Netflix<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/netflix-brand-love-drop-2pp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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