B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34
34 -- median age for Netflix ad-supported tier users (2023)
In 2023, Netflix's ad-supported tier had nearly 5 million global monthly active users with a median age of 34.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Netflix
Primary
Tier B
https://www.netconversion.com/article/netflix-joins-the-ctv-ad-landscape ↗
Source Article
The NetCon Vault
Netflix Meet CTV, CTV Meet Your Next Big Ad Space Player
CTV has always been at the forefront of digital media marketing, and things are officially ramping up for 2023. Starting this November, Netflix will finally roll out its new ad-supported tier for a reduced user monthly rate, yet another sign t…
Original Research
Netflix
· Original study ↗
Methodology
Announced at Netflix virtual upfront presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix ad-supported tier users: 34 median age. Source: Netflix (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-ad-tier-median-age-2023
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<blockquote cite="https://lighthousedata.io/data/netflix-ad-tier-median-age-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34</strong> -- median age for Netflix ad-supported tier users<br><small>Source: Netflix (2023) · <a href="https://lighthousedata.io/data/netflix-ad-tier-median-age-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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