B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
470,200,000
470,200,000 -- ad tier viewing hours for Netflix Standard with Ads (2024-11)
Netflix Standard with Ads tier accumulated 470.2 million hours of viewing time across five Western European countries in November 2024.
- Limited to five Western European markets: UK, France, Italy, Germany, and Spain
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
470,200,000
Unit
Count
Data Vintage
2024-11
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Digital i
Primary
Tier A
https://digital-i.com/news-articles/netflix-ad-tier-viewing-in-western-europe-rises-32-in-six-months ↗
Source Article
Press Release: Netflix Ad Tier Viewing in Western Europe Rises 32% in Six Months
BRISTOL, UK, 20/06/2025: Viewing time to Netflix’s Standard with Ads plan has increased by 32% in five key Western European markets between November 2024 and April 2025.
Digital i measured the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and Spain over…
Original Research
Digital i
· Original study ↗
Methodology
Digital i opt-in panel measurement across UK, France, Italy, Germany, Spain
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Netflix Standard with Ads: 470,200,000 ad tier viewing hours. Source: Digital i (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-ad-tier-hours-nov-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-ad-tier-hours-nov-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>470,200,000</strong> -- ad tier viewing hours for Netflix Standard with Ads<br><small>Source: Digital i (2024-11) · <a href="https://lighthousedata.io/data/netflix-ad-tier-hours-nov-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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