B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- net promoter score increase for hotel brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier C
https://www.sojern.com/it/blog/the-complete-guest-experience-overcoming-the-top-three-challenges-onc… ↗
Source Article
L'esperienza completa degli ospiti: superare le tre sfide principali una volta varcato la soglia
Come si vede nella newsletter HSMAI Insights *
Hai lanciato una campagna, registrato la prenotazione diretta e ora l'ospite sta arrivando per il suo soggiorno. La navigazione è fluida da qui, vero? Non proprio. Sebbene la prenotazione sia un ottimo primo passo, offrire un'ottima esperienza al client…
Original Research
Sojern
· Original study ↗
Methodology
Increase in Net Promoter Score for some hotel brands using AI tools.
Methodology documented
Segmentation
IndustryHospitality
Channelcontent
Cite this stat
Plain Text
hotel brands: 35% net promoter score increase. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/net_promoter_score_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/net_promoter_score_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- net promoter score increase for hotel brands<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/net_promoter_score_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.