B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- neobank adoption intent for US consumers (2023)
Among users across all groups surveyed in the U.S., 59% reported interest in using a neobank in the next year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,124
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Treasury Prime and PYMNTS
Primary
Tier A
https://www.treasuryprime.com/blog/fintech-boom ↗
Source Article
The Fintech Boom | Where are the Opportunities?
Blog
/
Embedded Finance
The Fintech Boom Survey: Where are the Opportunities for Fintechs and Digital Banks?
Despite the tough economic climate of late, consumer digital banking tool adoption — which accelerated during the pandemic — is poised to continue expanding. This is especially true among cer…
Original Research
Treasury Prime and PYMNTS
· Original study ↗
Methodology
Among users in all groups
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 59% neobank adoption intent. Source: Treasury Prime and PYMNTS (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/neobank-interest-next-year-59
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<blockquote cite="https://lighthousedata.io/data/neobank-interest-next-year-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- neobank adoption intent for US consumers<br><small>Source: Treasury Prime and PYMNTS (2023) · <a href="https://lighthousedata.io/data/neobank-interest-next-year-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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