B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5%
5% -- lead conversion rate improvement for NEO Home Loans loan officers (2024-2025)
NEO Home Loans loan officers using Aidium Intelligence experienced a 5% to 10% improvement in lead conversion rates for high-propensity leads.
- Applies specifically to high-propensity leads
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aidium
Primary
Tier A
https://www.thinkaidium.com/use-cases/neo-ai ↗
Source Article
NEO Home Loans Case Study : AI Intelligence | Aidium
Triggers to Intelligence: How NEO implemented AI to serve their customers better
NEO Home Loans partnered with Aidium to redefine borrower engagement. By harnessing insights from Aidium Intelligence, they unlocked smarter lead prioritization, scaled personalized service, and achieved industry-leadin…
Original Research
Aidium
· Original study ↗
Methodology
Range 5-10%, midpoint extracted; reported by NEO loan officers using Aidium Intelligence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NEO Home Loans loan officers: 5% lead conversion rate improvement. Source: Aidium (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/neo-lead-conversion-improvement
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<blockquote cite="https://lighthousedata.io/data/neo-lead-conversion-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- lead conversion rate improvement for NEO Home Loans loan officers<br><small>Source: Aidium (2024-2025) · <a href="https://lighthousedata.io/data/neo-lead-conversion-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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