B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- share of potential customers affected by negative reviews for consumers (2025)

Name: Share Of Potential Customers Affected By Negative Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · BrightLocal

Negative reviews affect 40% of potential customers wanting to buy a brand.

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Attribution: BrightLocal View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrightLocal Primary Tier C

https://ratinge.com/blog/the-dos-and-donts-of-online-reputation-management ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Blog | RatingE

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Original Research

BrightLocal · Original study ↗

Methodology

Cited from BrightLocal blog on the impact of online reviews

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 40% share of potential customers affected by negative reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-reviews-affect-potential-customers

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<blockquote cite="https://lighthousedata.io/data/negative-reviews-affect-potential-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of potential customers affected by negative reviews for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/negative-reviews-affect-potential-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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