B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- potential customers lost per negative review for businesses with online reviews (2025)
A single negative online review can drive away up to 22% of potential customers.
- Represents an upper bound ('up to 22%')
- Secondary citation referencing Harvard Business Review research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://reputationprime.com/review-solution/ ↗
Source Article
Review Solution Platforms That Help Businesses Build Trust
What You’ll Learn:
- How effective review solutions help businesses automate and centralize online review collection and monitoring across multiple platforms like Google, Yelp, and Facebook.
- The impact of managing online reputation proactively to boost customer trust, improve search rankings, and …
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited from Harvard Business School research as reported by Reputation Prime; original methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with online reviews: 22% potential customers lost per negative review. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-review-drives-away-customers
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<blockquote cite="https://lighthousedata.io/data/negative-review-drives-away-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- potential customers lost per negative review for businesses with online reviews<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/negative-review-drives-away-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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