B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- future purchase likelihood decline for Smartphone users with negative brand experience (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://amplifieddigitalagency.com/is-your-mobile-site-or-strategy-damaging-your-brand/ ↗
Source Article
Is Your Mobile Site or Strategy Damaging Your Brand?
Original Research
Google
· Original study ↗
Methodology
Google/Purchased study of 2,000 smartphone owners across 17,000 brand experiences
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smartphone users with negative brand experience: 60% future purchase likelihood decline. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-mobile-experience-purchase-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/negative-mobile-experience-purchase-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- future purchase likelihood decline for Smartphone users with negative brand experience<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/negative-mobile-experience-purchase-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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