B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
48%
48% -- share of customers sharing negative experience with 10plus people for customers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://rightcom.com/blog/getting-crm-right-lessons-in-customer-relationship-management ↗
Source Article
2 Stages of Effective Customer Relationship Management - RightCom
Customer relationship management as we know it today is more operational than analytical. Businesses have mastered sales and marketing automation, and established service automations through issue management solutions and customer care centres. However, when it comes to analytical relationship manag…
Original Research
Gartner
· Original study ↗
Methodology
Blog citing Gartner research; original methodology not stated
Methodology documented
Segmentation
IndustryB2C
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 48% share of customers sharing negative experience with 10plus people. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-experience-tell-ten-people
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<blockquote cite="https://lighthousedata.io/data/negative-experience-tell-ten-people" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of customers sharing negative experience with 10plus people for customers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/negative-experience-tell-ten-people" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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