B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share of nearby searchers visiting related business within a day for local search users (2025)
76% of people who search for something nearby visit a related business within a day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.eyeuniversal.com/blog/seo/local-seo-reporting-guide-to-key-metrics-tools/ ↗
Source Article
Local SEO Reporting: Guide To Key Metrics & Tools
Have you ever searched for a nearby restaurant, salon, or plumber on your phone? If so, you have used local search, a powerful way to find relevant and trustworthy businesses in your area. According to a study by Google, 46% of all searches have a local intent, and 76% of people who search for somet…
Original Research
Google
· Original study ↗
Methodology
Cited as a study by Google; original methodology not stated
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
local search users: 76% share of nearby searchers visiting related business within a day. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nearby-searchers-visit-business-within-day
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nearby-searchers-visit-business-within-day" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of nearby searchers visiting related business within a day for local search users<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/nearby-searchers-visit-business-within-day" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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