5
5 -- local businesses ranking in top10 serp positions for Google UK SERPs for 'near me' queries (2024-10)
Across 5 mobile 'near me' search queries on Google (50 total top-10 SERP results), only 5 results were local businesses.
- Small informal sample of 5 mobile search queries conducted from the UK (Morecambe)
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Author ran 5 mobile 'near me' searches in the UK (wedding venues, electricians, pizza, restaurants, physiotherapist) and analysed 50 top-10 results; only 5 (~10%) were local businesses. Per-query breakdown: wedding venues 0, electricians 1, pizza 2, restaurants 0, physiotherapist 2. Remaining top results were dominated by listings/directory sites. Small informal SERP study, not a large-scale survey.
<blockquote cite="https://lighthousedata.io/data/near-me-serps-local-business-count-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- local businesses ranking in top10 serp positions for Google UK SERPs for 'near me' queries<br><small>Source: Digitaloft (2024-10) · <a href="https://lighthousedata.io/data/near-me-serps-local-business-count-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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