B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,700,000
1,700,000 -- registered accounts for NBA Last 60 (Highlight Games) (2020)
Highlight Games' NBA Last 60 promotional launch campaign achieved brand exposure across 1.7 million individual registered accounts.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,700,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
m360
Primary
Tier B
https://m360.co.uk/news/wherewinnersplay/ ↗
Source Article
Where Winners Play! | Branding | Design | M360
Where Winners Play!
Launching a new product during a global lockdown is no small feat. Last month m360 and our clients Highlight Games, creators of unique, innovative sports games made using exclusive real video footage for the gaming industry, launched an exclusive basketball game – NBA Last 60!
Th…
Original Research
m360
· Original study ↗
Methodology
Agency-reported campaign reach metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NBA Last 60 (Highlight Games): 1,700,000 registered accounts. Source: m360 (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nba-last-60-registered-accounts-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nba-last-60-registered-accounts-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,700,000</strong> -- registered accounts for NBA Last 60 (Highlight Games)<br><small>Source: m360 (2020) · <a href="https://lighthousedata.io/data/nba-last-60-registered-accounts-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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