B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- broadcast tv ratings decline for NBA regular season (2024)
Since the 1989 season, NBA regular season broadcast TV ratings have declined by 73%.
- Broader proliferation of channels/streamers over time contributes to lower ratings overall
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Entertainment Strategy Guy
Primary
Tier B
https://entertainmentstrategyguy.com/2024/08/07/why-the-nba-media-rights-deal-is-a-big-win-if-we-ign… ↗
Source Article
Why the NBA Media Rights Deal is a Big Win...If We Ignore the Pending Local Media Disaster - Entertainment Strategy Guy
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.)
Today’s article is fre…
Original Research
Entertainment Strategy Guy
· Original study ↗
Methodology
Author compilation of historical Nielsen broadcast ratings
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
Channelbroadcast_tv
Cite this stat
Plain Text
NBA regular season: 73% broadcast tv ratings decline. Source: Entertainment Strategy Guy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nba-broadcast-ratings-decline-1989
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<blockquote cite="https://lighthousedata.io/data/nba-broadcast-ratings-decline-1989" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- broadcast tv ratings decline for NBA regular season<br><small>Source: Entertainment Strategy Guy (2024) · <a href="https://lighthousedata.io/data/nba-broadcast-ratings-decline-1989" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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