B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
72.4%
72.4% -- consumers preferring native language when shopping online for online consumers across 10 countries (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72.4%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
upwardcommerce.com
Primary
Tier B
https://www.upwardcommerce.com/multilingual-and-multi-currency-website/ ↗
Source Article
Improve User Experience By Having a Multilingual and Multi-Currency Website | Upward Commerce
Improve User Experience By Having a Multilingual and Multi-Currency Website
Your ecommerce sales should not stop at the border. If you want to make your business a global brand then you need to have a multilingual and multi-currency website to better serve your customers internationally.
As per a su…
Original Research
upwardcommerce.com
· Original study ↗
Methodology
Survey of 3000 online customers across 10 different countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers across 10 countries: 72.4% consumers preferring native language when shopping online. Source: upwardcommerce.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-language-shopping-preference-72-4
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<blockquote cite="https://lighthousedata.io/data/native-language-shopping-preference-72-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.4%</strong> -- consumers preferring native language when shopping online for online consumers across 10 countries<br><small>Source: upwardcommerce.com (2025) · <a href="https://lighthousedata.io/data/native-language-shopping-preference-72-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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