B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- share of display ad revenue from native ads for US display advertising market (2021)
By 2021, 74% of total US display advertising revenue will be generated by native ads.
- Forward-looking projection stating 'will be generated by native ads'
- Secondary citation without original data source attribution
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hindsightsolutions.net
Primary
Tier C
https://hindsightsolutions.net/best-native-advertising-platforms-for-publishers-in-2021-hindsight-so… ↗
Source Article
Hindsight Technology Solutions Inc.
As businesses and entrepreneurs are re-evaluating their marketing spend during the global pandemic, native advertising is growing in popularity.
By 2021, 74% of total US display advertising revenue will be generated by native ads. The main reasons are two-fold.
This is one of the reasons why native …
Original Research
hindsightsolutions.net
· Original study ↗
Methodology
Secondary citation in vendor blog; original source not identified in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US display advertising market: 74% share of display ad revenue from native ads. Source: hindsightsolutions.net (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-ads-share-us-display-ad-revenue-2021
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<blockquote cite="https://lighthousedata.io/data/native-ads-share-us-display-ad-revenue-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of display ad revenue from native ads for US display advertising market<br><small>Source: hindsightsolutions.net (2021) · <a href="https://lighthousedata.io/data/native-ads-share-us-display-ad-revenue-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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