B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- national tv ad sales growth for US national TV advertising (2021)
National TV ad sales are projected to grow by 5% in 2021.
- Projections hinge on an economic recovery and tentpole programming events continuing as scheduled
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Magna Global
Primary
Tier B
https://www.aktv.cz/en/tv-ad-revenue-will-rebound-in-2021-but-the-industry-is-never-going-back-to-no… ↗
Source Article
TV AD REVENUE WILL REBOUND IN 2021, BUT THE INDUSTRY IS NEVER GOING BACK TO NORMAL
Original Research
Magna Global
· Original study ↗
Methodology
Magna Global forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US national TV advertising: 5% national tv ad sales growth. Source: Magna Global (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/national-tv-ad-sales-growth-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/national-tv-ad-sales-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- national tv ad sales growth for US national TV advertising<br><small>Source: Magna Global (2021) · <a href="https://lighthousedata.io/data/national-tv-ad-sales-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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