B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.9%
3.9% -- national brand unit sales change for US national brands (Q1 2023)
US national brand unit sales decreased by 3.9% in Q1 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.9%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Circana (formerly IRI and NPD) / PLMA
Primary
Tier A
https://globalretailmag.com/double-digit-store-brand-growth-continues/ ↗
Source Article
Double-Digit Store Brand Growth Continues - Global Retail Brands
When it comes to store brand sales, last year’s record, double-digit gains are a tough act to follow. But the Q1 results are in, and they bring good news: The products are experiencing the same rate of growth.
During the first three months of this year, store brands picked up right where they left o…
Original Research
Circana (formerly IRI and NPD) / PLMA
· Original study ↗
Methodology
Circana nationwide data across all U.S. grocery channels
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US national brands: 3.9% national brand unit sales change. Source: Circana (formerly IRI and NPD) / PLMA (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/national-brand-unit-sales-decline-q1-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/national-brand-unit-sales-decline-q1-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.9%</strong> -- national brand unit sales change for US national brands<br><small>Source: Circana (formerly IRI and NPD) / PLMA (Q1 2023) · <a href="https://lighthousedata.io/data/national-brand-unit-sales-decline-q1-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.