B
Evidence Grade B
Safe to Cite
Dated
76
76 -- national average acsi rating for national average (2019)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76
Unit
Score
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Sources (5)
American Customer Satisfaction Index
Primary
Tier A
https://www.ama.org/marketing-news/a-call-for-mutual-disclosure-in-ai-driven-digital-marketing/ ↗
Source Article
A Call for Mutual Disclosure in AI-Driven Digital Marketing
Lawrence A. Crosby on the uses of AI and machine learning in personalization, and the risks they could pose
It’s nearly impossible to ignore the attention given to artificial intelligence and machine learning in all fields—including business and specifically in marketing. The strength of AI/ML algor…
Also cited by
2026-07-01
American Customer Satisfaction Index
https://theacsi.com/the-acsi-difference/us-overall-customer-satisfaction/
2026-07-06
2026-07-08
Original Research
American Customer Satisfaction Index
· Original study ↗
Methodology
American Customer Satisfaction Index national average.
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Cite this stat
Plain Text
national average: 76 national average acsi rating. Source: American Customer Satisfaction Index (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/national-average-acsi-2019
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<blockquote cite="https://lighthousedata.io/data/national-average-acsi-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76</strong> -- national average acsi rating for national average<br><small>Source: American Customer Satisfaction Index (2019) · <a href="https://lighthousedata.io/data/national-average-acsi-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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