B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

42,000

42,000 -- location searches for PAM Smarter Navigation at NASCAR Daytona (Q1 2025)

Q1 2025  · PAM

42,000 searches for key locations (like restrooms, food, and ticketing) were conducted via PAM Smarter Navigation during the NASCAR Daytona race weekend.

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Attribution: PAM View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
42,000
Unit
Count
Data Vintage
Q1 2025
Entity
PAM Smarter Navigation at NASCAR Daytona
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
PAM Primary Tier A
https://pam.co/blog/q1-2025-smarter-navigation ↗
Confidence: 57/100 Vintage: Q1 2025 Channel: Deep Crawl
Source Article
Q1 2025: game-changing smarter navigation worldwide — PAM
April 1, 2025 Q1 2025: game-changing smarter navigation worldwide PAM Smarter Navigation powered digital wayfinding at major 2025 events including the Australian Open, NASCAR Daytona, UTS O-Week, LAFC and Allegiant Stadium. Brendan MitchellMarketing & Growth Manager The first quarter of 2025 has bee…
Original Research
PAM · Original study ↗

Company platform usage data

Methodology documented
IndustrySports RegionUS RoleAll marketers Channelmulti-channel
Plain Text
PAM Smarter Navigation at NASCAR Daytona: 42,000 location searches. Source: PAM (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nascar-daytona-location-searches
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nascar-daytona-location-searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42,000</strong> -- location searches for PAM Smarter Navigation at NASCAR Daytona<br><small>Source: PAM (Q1 2025) · <a href="https://lighthousedata.io/data/nascar-daytona-location-searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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