B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

46%

46% -- share of homebuyers finding print materials helpful for US homebuyers (2025)

2025  · National Association of Realtors

46% of homebuyers found print materials helpful when researching homes.

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Attribution: National Association of Realtors View source
Lighthouse Research Team
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Source verified Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
US homebuyers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Association of Realtors Primary Tier C
https://www.remaildirect.com/blog/real-estate-farming-postcards ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Real Estate Farming Postcards: Templates & Strategy
Real Estate Farming Postcards: Templates & Strategy Get proven real estate farming postcard templates and design strategies. See examples that generate leads. Design and send farming postcards with REmail. You know the hardest part of real estate farming? It's not picking the neighborhood. It's not …
Original Research
National Association of Realtors · Original study ↗

Cited as NAR data

Methodology documented
Industrymarketing
Plain Text
US homebuyers: 46% share of homebuyers finding print materials helpful. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nar-print-materials-homebuyers-46
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<blockquote cite="https://lighthousedata.io/data/nar-print-materials-homebuyers-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of homebuyers finding print materials helpful for US homebuyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/nar-print-materials-homebuyers-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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