B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share of buyers finding photos very useful for US home buyers (2025)
87% of buyers found photos very useful in their home search according to a National Association of Realtors study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://yousee.studio/blog/marketing/innovative-marketing-techniques-for-real-estate-using-virtual-t… ↗
Source Article
Innovative Marketing Techniques for Real Estate Using Virtual Tours | YouseeStudio
Innovative Marketing Techniques for Real Estate Using Virtual Tours
In the ever-evolving landscape of real estate marketing, 3D virtual tours have emerged as a game-changing tool, revolutionizing how properties are showcased and sold. As technology advances at a breakneck pace, innovative marketers …
Original Research
National Association of Realtors
· Original study ↗
Methodology
National Association of Realtors study, cited by Yousee Studio
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US home buyers: 87% share of buyers finding photos very useful. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nar-buyers-photos-useful-home-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nar-buyers-photos-useful-home-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of buyers finding photos very useful for US home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/nar-buyers-photos-useful-home-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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