B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- share of buyers interviewing only one agent for US home buyers (2026)
According to the National Association of Realtors, 74% of home buyers interview only one agent before hiring.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
https://blog.automatedsalesmachine.com/what-are-the-8-best-crm-software-options-for-brokers/ ↗
Source Article
The 8 Best Broker CRM Software Options for Real Estate & Mortgage Professionals - The Conversion Feed
TL;DR: The right broker crm software centralizes every contact, automates follow-up sequences, and keeps every deal moving — without requiring a full-time operations manager. For real estate and mortgage brokers specifically, a purpose-built CRM with pipeline tracking, automated nurture, and complia…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from National Association of Realtors research; methodology not detailed in source
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
Channelcontent
Cite this stat
Plain Text
US home buyers: 74% share of buyers interviewing only one agent. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nar-buyers-interview-one-agent
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<blockquote cite="https://lighthousedata.io/data/nar-buyers-interview-one-agent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of buyers interviewing only one agent for US home buyers<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/nar-buyers-interview-one-agent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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