B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of agents ranking living room most important to stage for US real estate agents (2025)
According to the NAR 2025 Profile of Home Staging report, 37% identified the living room as a top room/key space influencing buyer decisions when staged.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier B
https://www.lynnemark.org/blog/ti0z1v5185xqif60trea2787zipzh8 ↗
Source Article
page 01
Introduction
In Milwaukee’s ever-evolving real estate market, where interest rates and inventory fluctuate regularly, presenting a home in its best possible light is more important than ever. As buyers increasingly start their search online, visuals play a crucial role in making a lasting first impr…
Original Research
National Association of Realtors
· Original study ↗
Methodology
NAR 2025 Profile of Home Staging; most important rooms to stage
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US real estate agents: 37% share of agents ranking living room most important to stage. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nar-2025-staging-living-room-importance
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<blockquote cite="https://lighthousedata.io/data/nar-2025-staging-living-room-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of agents ranking living room most important to stage for US real estate agents<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/nar-2025-staging-living-room-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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