B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of brand collaborations with nano and micro influencers for brand collaborations (2025)
Nano and micro-influencers account for 70% of brand collaborations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Keeve
Primary
Tier C
https://www.ammunition.agency/uk/blog/b2b-has-entered-its-influencer-era ↗
Source Article
B2B Has Entered Its Influencer Era
Original Research
Keeve
· Original study ↗
Methodology
Cited from Keeve
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand collaborations: 70% share of brand collaborations with nano and micro influencers. Source: Keeve (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nano-micro-influencer-collaboration-share
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<blockquote cite="https://lighthousedata.io/data/nano-micro-influencer-collaboration-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of brand collaborations with nano and micro influencers for brand collaborations<br><small>Source: Keeve (2025) · <a href="https://lighthousedata.io/data/nano-micro-influencer-collaboration-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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