B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- share of cases competitor named in answer when named in engine searches for AI engine answers (UK and Ireland buying questions) (2026-07)
When a competitor was named in machine-written searches, it was mentioned in the engine's answer 87% of the time.
- Study covers UK and Ireland buying questions only across 177 category questions captured on July 23-24, 2026.
- Named in answer is not the same as recommended.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026-07
Entity
Sample Size
438
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SearchIntel
Primary
Tier A
https://www.searchintel.tech/blog/ai-citation-strategy/ ↗
Source Article
How to Get Cited by AI | SearchIntel
You assume that getting cited by AI is a content problem: write clearer pages, add schema, make sure ChatGPT can read what you already publish. Those steps fix being read. They do not fix being found, and the evidence points to two different starting points for each.
Most citation advice treats an A…
Original Research
SearchIntel
· Original study ↗
Methodology
SearchIntel Study 02
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI engine answers (UK and Ireland buying questions): 87% share of cases competitor named in answer when named in engine searches. Source: SearchIntel (2026-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/named-in-machine-search-predicts-mention-87pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/named-in-machine-search-predicts-mention-87pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of cases competitor named in answer when named in engine searches for AI engine answers (UK and Ireland buying questions)<br><small>Source: SearchIntel (2026-07) · <a href="https://lighthousedata.io/data/named-in-machine-search-predicts-mention-87pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.