B
Evidence Grade B
Graded
under review
Safe to Cite
Current
94%
94% -- share of na beverage drinkers who still consume alcohol for non-alcoholic beer drinkers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NIQ
Primary
Tier C
https://beerbrandingtrends.com/small-beer-big-opportunity/ ↗
Source Article
Small beer. Big opportunity? - Beer Branding Trends
Why mid-strength beer could be the future of moderation.
Hi, there.
This is one of the exclusive topics we’re covering here in our newsletter as part of the broader 2026 Beer Branding Trends Report.
We aren't publishing these insights in the main article, so if there’s someone on your team who you t…
Original Research
NIQ
· Original study ↗
Methodology
Cited from NIQ data; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
non-alcoholic beer drinkers: 94% share of na beverage drinkers who still consume alcohol. Source: NIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/na-drinkers-still-consume-alcohol-niq
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<blockquote cite="https://lighthousedata.io/data/na-drinkers-still-consume-alcohol-niq" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of na beverage drinkers who still consume alcohol for non-alcoholic beer drinkers<br><small>Source: NIQ (2026) · <a href="https://lighthousedata.io/data/na-drinkers-still-consume-alcohol-niq" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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