B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,000,000
4,000,000 -- app users for My BMW app (2021)
The My BMW app has 4 million users across 46 countries on five continents.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BMW
Primary
Tier B
https://www.archantdialogue.co.uk/blog/the-best-creative-car-campaigns ↗
Source Article
The best creative car campaigns
Original Research
BMW
· Original study ↗
Methodology
BMW brand app user base, cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
My BMW app: 4,000,000 app users. Source: BMW (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/my-bmw-app-users
HTML Embed
<blockquote cite="https://lighthousedata.io/data/my-bmw-app-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000,000</strong> -- app users for My BMW app<br><small>Source: BMW (2021) · <a href="https://lighthousedata.io/data/my-bmw-app-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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