B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- advertising effectiveness lift for brand advertising campaigns using music (2025)
The right music choices increase advertising effectiveness by 20-25%.
- Reported as a range of 20-25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tracks & Fields
Primary
Tier C
https://besteverad.com/unlock-the-power-of-music-to-make-brands-soar/ ↗
Source Article
Unlock the Power of Music to Make Brands Soar
Original Research
Tracks & Fields
· Original study ↗
Methodology
Range 20-25%; midpoint used. Claim attributed to Tracks & Fields, music supervision company; methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand advertising campaigns using music: 20% advertising effectiveness lift. Source: Tracks & Fields (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/music-advertising-effectiveness-lift
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<blockquote cite="https://lighthousedata.io/data/music-advertising-effectiveness-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- advertising effectiveness lift for brand advertising campaigns using music<br><small>Source: Tracks & Fields (2025) · <a href="https://lighthousedata.io/data/music-advertising-effectiveness-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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