B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- response rate lift for US businesses using second advertising channel (2023)
Businesses receive 37% more response when advertising via a second channel.
- Estimate provided by USPS
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
USPS
Primary
Tier C
https://www.valpaksi.com/post/valpak-plusone-postcard-marketing-for-staten-island-businesses ↗
Source Article
Valpak PlusOne - Postcard Marketing For Staten Island Businesses
Valpak PlusOne - Postcard Marketing For Staten Island Businesses
Updated: Jun 13, 2023
Valpak of Staten Island has partnered with the U.S. Postal Service* to bring small businesses an affordable stand-alone postcard that targets homeowners. Valpak PlusOne is a postcard marketing program for Staten I…
Original Research
USPS
· Original study ↗
Methodology
USPS estimate cited by Valpak marketing page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses using second advertising channel: 37% response rate lift. Source: USPS (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-response-lift-usps
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<blockquote cite="https://lighthousedata.io/data/multichannel-response-lift-usps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- response rate lift for US businesses using second advertising channel<br><small>Source: USPS (2023) · <a href="https://lighthousedata.io/data/multichannel-response-lift-usps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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