B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- average roi lift in first year for firms implementing multi-touch attribution (2026)
Firms implementing multi-touch attribution report an average 19% ROI lift in the first year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified
Primary
Tier C
https://www.defianceanalytics.com/blog/multi-touch-attribution-for-etf-marketing-moving-beyond-last-… ↗
Source Article
Multi-Touch Attribution for ETF Marketing: Moving Beyond Last-Click | Defiance Analytics
Key Takeaways
Introduction
ETF distribution teams run campaigns across email, webinars, paid media, conferences, and wholesaler meetings. Yet most attribute allocations to whichever channel an advisor touched last. That single data point ignores the 26 interactions that came before it.
The result: m…
Original Research
Unspecified
· Original study ↗
Methodology
Unspecified research
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
firms implementing multi-touch attribution: 19% average roi lift in first year. Source: Unspecified (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-touch-attribution-results
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<blockquote cite="https://lighthousedata.io/data/multi-touch-attribution-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- average roi lift in first year for firms implementing multi-touch attribution<br><small>Source: Unspecified (2026) · <a href="https://lighthousedata.io/data/multi-touch-attribution-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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