B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- roi increase for companies using proper attribution (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StoryLab.ai
Primary
Tier B
https://storylab.ai/optimizing-audience-insights-effective-marketing-campaigns/ ↗
Source Article
Optimizing Audience Insights for Effective Marketing Campaigns
Optimizing Audience Insights for Effective Marketing Campaigns
Here’s a sobering thought: marketers burn through $37 billion yearly targeting people who’ll never buy their stuff. And that number keeps climbing because most companies still guess who their customers really are.
The problem isn’t lack …
Original Research
StoryLab.ai
· Original study ↗
Methodology
According to McKinsey's research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using proper attribution: 20% roi increase. Source: StoryLab.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-touch-attribution-marketing-roi-increase
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<blockquote cite="https://lighthousedata.io/data/multi-touch-attribution-marketing-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase for companies using proper attribution<br><small>Source: StoryLab.ai (2025) · <a href="https://lighthousedata.io/data/multi-touch-attribution-marketing-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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