B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

87%

87% -- multi store shopping rate for US consumers (2020)

2020  · Basketful

87% of consumers shop at multiple grocery stores over the course of a month.

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Attribution: Basketful View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2020
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Basketful Primary Tier B
https://www.basketful.co/blog/news/introducing-the-basketful-grocery-list-mobile-app/ ↗
Confidence: 28/100 Vintage: 2020 Channel: Common Crawl
Source Article
Introducing the Basketful Grocery List Mobile App!
Original Research
Basketful · Original study ↗

Company announcement citing consumer research; methodology not stated

Methodology documented
Industrymarketing
Plain Text
US consumers: 87% multi store shopping rate. Source: Basketful (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multi-store-grocery-shopping-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multi-store-grocery-shopping-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- multi store shopping rate for US consumers<br><small>Source: Basketful (2020) · <a href="https://lighthousedata.io/data/multi-store-grocery-shopping-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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