250 -- multi touch attribution seeking implementation for top 500 marketers (2017)

Name: Multi Touch Attribution Seeking Implementation Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2017 · Mobile Marketing Association

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Attribution: Mobile Marketing Association View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

250

Unit

Count

Data Vintage

2017

Entity

top 500 marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association Primary Tier A

http://www.mmaglobal.com/news/mobile-marketing-associations-marketing-attribution-think-tank-matt-co… ↗

Confidence: 73/100 Vintage: 2017 Channel: Cc Extraction

Source Article

Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy

May 15, 2017 New working group topics represent two of marketers’ most critical challenges with multi-touch attribution May 15, 2017– The Mobile Marketing Association (MMA) today announced the formation of two new working groups, Walled Gardens and Data Quality & Accuracy, both part of the organizat…

Original Research

Mobile Marketing Association · Original study ↗

Methodology

Based on MMA surveys

Methodology documented

Segmentation

Industrymarketing Channelrss_feed

Cite this stat

Plain Text

top 500 marketers: 250 multi touch attribution seeking implementation. Source: Mobile Marketing Association (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mta-implementation-seeking

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<blockquote cite="https://lighthousedata.io/data/mta-implementation-seeking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>250</strong> -- multi touch attribution seeking implementation for top 500 marketers<br><small>Source: Mobile Marketing Association (2017) · <a href="https://lighthousedata.io/data/mta-implementation-seeking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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