C
Evidence Grade C
Use with Hedging
Dated
$18
$18 -- average online ad revenue per unique visitor for Microsoft (MSN) (2008)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2008
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
eMarketer
Primary
Tier A
https://www.emarketer.com/content/google-yahoo-facebook-myspace-msn-ad-revenue-unique-visitors-2008 ↗
Source Article
Will Social Networks Remain Low-Ad Districts? | DMT Blog
By David Hallerman, Senior Analyst
eMarketer
Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online adv…
Also cited by
2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Microsoft (MSN): $18 average online ad revenue per unique visitor. Source: eMarketer (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/msn-ad-revenue-per-unique-visitor-2008
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<blockquote cite="https://lighthousedata.io/data/msn-ad-revenue-per-unique-visitor-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- average online ad revenue per unique visitor for Microsoft (MSN)<br><small>Source: eMarketer (2008) · <a href="https://lighthousedata.io/data/msn-ad-revenue-per-unique-visitor-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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