B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5,000,000
5,000,000 -- consumers planning to eat more prawns for Australian consumers (2026)
5 million Australians plan to eat more prawns during Christmas compared to the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marine Stewardship Council
Primary
Tier B
https://www.allgood-collective.com/peel-the-difference-with-msc ↗
Source Article
MSC Peel the difference
Original Research
Marine Stewardship Council
· Original study ↗
Methodology
MSC-commissioned survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 5,000,000 consumers planning to eat more prawns. Source: Marine Stewardship Council (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/msc-australians-more-prawns-christmas
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<blockquote cite="https://lighthousedata.io/data/msc-australians-more-prawns-christmas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- consumers planning to eat more prawns for Australian consumers<br><small>Source: Marine Stewardship Council (2026) · <a href="https://lighthousedata.io/data/msc-australians-more-prawns-christmas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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