B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- sustainer retention rate for nonprofit sustainers (2026)
According to M+R's 2026 Benchmarks, 71% of nonprofit sustainers remain active after one year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier C
https://betterworld.org/blog/asking-for-donations/monthly-donor-retention-how-to-keep-recurring-dono… ↗
Source Article
Monthly donor retention: Keep donors giving
Original Research
M+R
· Original study ↗
Methodology
Cited from M+R 2026 Benchmarks
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 71% | |
| 2026 (current) | 81% | +14.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit sustainers: 71% sustainer retention rate. Source: M+R (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mr-sustainers-one-year-active
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mr-sustainers-one-year-active" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- sustainer retention rate for nonprofit sustainers<br><small>Source: M+R (2026) · <a href="https://lighthousedata.io/data/mr-sustainers-one-year-active" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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