C
Evidence Grade C
Use with Hedging
Current
13%
13% — performance benchmark for B2B SaaS funnels (2026)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
dataslayer.ai
Primary
Tier A
https://www.dataslayer.ai/es/blog/meta-ai-advertising-the-attribution-black-box-marketers-face-in-20… ↗
Source Article
Cuando alguien le pregunte a Meta AI «la mejor cafetera por menos de 100 dólares», empezará a ver anuncios de cafeteras en Facebook e Instagram. Esto es así desde el 16 de diciembre de 2025, cuando Meta activó la segmentación por conversación basada en IA para más de mil millones de usuarios mensual…
Also cited by
2026-05-01
Original Research
SaaSHero
· Original study ↗
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B SaaS funnels: 13% performance benchmark. Source: dataslayer.ai (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/mql-to-sql-conversion-rate-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/mql-to-sql-conversion-rate-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> — performance benchmark for B2B SaaS funnels<br><small>Source: dataslayer.ai (2026) · <a href="https://lighthousedata.io/data/mql-to-sql-conversion-rate-benchmark-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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